ARTICLES BY THIS AUTHOR
- 1/4/2016
Under Armour Unveils UA HealthBox
<span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">HTC and Under Armour unveil UA HealthBox, a connected fitness system that measures, monitors, and manages the most important drivers of health and fitness sleep, fitness, activity and nutrition.</span> - 1/3/2016
Elexa Consumer Products Selects IoT Solution Partners
Elexa has chosen Axalent and Arrayent to support its Dome Smart Home connected product initiative. - 12/27/2015
General Mills Announces Acquisition Of Brazilian Yogurt Maker Carolina
General Mills has acquired Brazilian yogurt maker Carolina Administracao e Participacoes Societarias Ltda., (Carolina), a privately-held dairy products company headquartered in Ribeirao Claro, Parana, Brazil. - 12/21/2015
Hain Celestial Announces Accretive Strategic Acquisition
The acquisition of Orchard House Foods Limited is expected to expand its fraud and beverage product offerings in the United Kingdom.<br /> - 12/16/2015
Ahold USA Meets Its 'Best Customer'
<p>Recognizing weak identical-store sales and a growing competition in the Northeast, Ahold USA turned to Copernicus Marketing Consulting & Research in December of 2014 to launch a market-based segmentation project. </p> - 12/15/2015
Walmart Marketing Chief to Step Down
Stephen Quinn, who has been Walmarts marketing chief since 2007, will retire in January. Find out which Target exec Walmart has hired to replace its marketing chief. - 12/15/2015
EY Enters into Strategic Alliance Agreement with SAS
EY and SAS aim to help organizations improve returns with advanced analytics services. - 12/15/2015
How Zero-Based Budgeting Can Transform Consumer Trade Promotions
<span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">Zero-based budgeting is lately all the rage in consumer goods. Instead of assuming every departments budget should be exactly the same as it was last period plus or minus some incremental adjustments, the default assumption is that each department should budget for everything that they invest in from a zero base.</span><span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">One example of where this philosophy should be applied is in trade promotions.</span> - 12/15/2015
StayinFront Announces New PitchBuilder Tool
The new module helps to enable consumer goods companies to create unique sales pitches for use in StayinFront PitchBook. - 12/15/2015
J.M. Smucker Makes Leadership Changes
The executive appointments are designed to position the company for continued growth and support the company's long-term succession planning.