ARTICLES BY THIS AUTHOR
- 12/10/2015
2015 Customer Management Award Winner
CGT honors Frito-Lay North America for deploying an advanced analytic trade optimization solution to reduce unprofitable trade promotion spend by up to 50 percent in major accounts, increasing employee productivity, revenue and profits. - 12/10/2015
2015 CGT Award Winners
This fall, <em>CGT</em> had the privilege of honoring an elite group of consumer goods companies and executives for transformational business and technology initiatives that stand revolutionize their organizations and industry as a whole. Meet the 2015 winners and finalists. - 12/10/2015
2015 Dick Clark Supply Chain Award Winner
<em>CGT</em> honors Mondelez International for developing an end-to-end forecasting and store replenishment process using point of sale data, improving measured on shelf availability by 4 percent in four months. - 12/10/2015
Embracing Change
<em>CGT</em> Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue. - 12/10/2015
2015 CMO of the Year Award Winner
<em>CGT</em> honors Bruce F. Fleming, EVP & Chief Marketing Officer, Church & Dwight Co., Inc. for making a large, demonstrable impact on his consumer goods organization through the implementation and successful use of new marketing strategies, technologies and processes. - 12/8/2015
Nestle Launches Wellness Club
Nestl Wellness Club provides subscribers with nutritional support based on data about their physical activity, dietary information and brain training scores, all of which are collated by a dedicated app. - 12/8/2015
GE Calls Off Electrolux Appliance Deal
Find out why General Electric walked away from a $3.3 billion agreement to sell its appliances business to Sweden's Electrolux. - 12/8/2015
Brio Ice Cream Appoints VP of Sales
The newly announced candidate was most formerly Vice President of Sales at Celtic Sea Salt, where he led efforts that resulted in dramatic sales growth, including new accounts at major supermarket and retail chains, plus increased sales in the natural and specialty category.<br /> - 12/8/2015
Retailer-Supplier Collaboration is Alive and Well Action from the Front Lines
Shifting market conditions and increasing competition continue to hit pressure points for retailers as a whole.Retailer-supplier collaboration can help overcome these challenges. Read on to find out how efficient operations help drive more effective promotions, increased on shelf availability, optimized inventory levels and better approaches to merchandising and category management. <br /> - 12/8/2015
ToolsGroup, Retail Velocity Partner for POS Demand Sensing
The partnership is expected to open up Point of Sale (POS) demand sensing performance breakthroughs to a wide range of retailers, manufacturers and distributors that previously lacked access to near real-time POS data.