ARTICLES BY THIS AUTHOR
- 11/17/2015
ConAgra to Spin Off Lamb Weston
ConAgra Foods, Inc. announces plans to spin off its Lamb Weston frozen potato products business into a separate public company. - 11/16/2015
November 2015 Digital Issue: Give Thanks
<em>CGT</em> Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue. - 11/16/2015
Walmart Wants to Test Drone Delivery
Walmart is making moves to test drone delivery. Find out what the mega retailer wants to deliver. - 11/16/2015
Lotus Bakeries Gains a Sweet View of Forecasting
A cloud-based TPM tool allows Lotus Bakeries North America to consolidate sales, finance and marketing efforts to understand how trade promotions impacted the overall business as well as collect critical data points required for an accurate forecast model. - 11/16/2015
Comings & Goings: December 2015
<p>Avocados From Mexico, Dallas. The following have been voted to the new AFM board of directors: Mike Browne, chairman; Antonio Villasenor, vice chair; Ricardo Vega, treasurer; Martin Mendoza, director; Ramon Paz, director; Gary Caloroso, director; Armando Lopez, director; and Ron Campbell, director.</p> - 11/16/2015
An Untapped Opportunity
Anthony Bigornia, director, Global Consumer Products Industry Solutions and <a href="http://www.ibm.com">IBM</a> Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth. - 11/16/2015
King's Hawaiian Goes Beyond the Shelf
With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States. - 11/16/2015
Fall 2015 New Tech Showcase
To help executives stay informed about their opportunity and investment options, <em>CGT</em> invites leading solution providers to showcase new technologies that promise to support strategic business and IT initiatives within consumer goods organizations.<br /><br /><a href="http://consumergoods.edgl.com/User-Registration/Downloads?GUID=&Articleid=61599">View Now >></a> - 11/16/2015
Marketing on a Shoestring
The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget. - 11/16/2015
Solution Provider News: December 2015
<p>New Partners Deliver Digital Shopper Solution. News America Marketing, New York, has partnered with Boston-based programmatic advertising solution provider OwnerIQ on the release of a new product the two companies say is a powerful combination of geo-scoring and shopper data that is unique in the industry. </p>