ARTICLES BY THIS AUTHOR
- 11/17/2015
ConAgra to Spin Off Lamb Weston
ConAgra Foods, Inc. announces plans to spin off its Lamb Weston frozen potato products business into a separate public company. - 11/16/2015
Fall 2015 New Tech Showcase
To help executives stay informed about their opportunity and investment options, <em>CGT</em> invites leading solution providers to showcase new technologies that promise to support strategic business and IT initiatives within consumer goods organizations.<br /><br /><a href="http://consumergoods.edgl.com/User-Registration/Downloads?GUID=&Articleid=61599">View Now >></a> - 11/16/2015
Marketing on a Shoestring
The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget. - 11/16/2015
Comings & Goings: December 2015
<p>Avocados From Mexico, Dallas. The following have been voted to the new AFM board of directors: Mike Browne, chairman; Antonio Villasenor, vice chair; Ricardo Vega, treasurer; Martin Mendoza, director; Ramon Paz, director; Gary Caloroso, director; Armando Lopez, director; and Ron Campbell, director.</p> - 11/16/2015
Strategic Post-Event Analysis
Many consumer goods companies have already invested in trade management technology, but often fail to close the loop with post-event analysis and, therefore, never have the opportunity to elevate the discussion to a strategic level with retail customers. Here's how. - 11/16/2015
McKee Foods Corporation Improves Sales Planning and Forecasting
McKee Foods sought to improve sales planning and forecasting processes. The solution it found will ensure their entire business team and DSD distribution network has a more streamlined process with access to better real-time information. - 11/16/2015
Total Gym Fitness Flexes its Mobile Muscle
Total Gym identified its phone communications and customer relationships as its greatest strength and wanted to find a way to bring this experience online, by using a new solution to identify shopper preferences and incorporate the latest e-commerce best practices. - 11/16/2015
S&OP: The Four Point Difference
Commercial teams -- sales and marketing -- often avoid active participation in Sales and Operations Planning (S&OP) processes. The belief is that it is not value-added work. Ironically, the biggest benefit is an increase in sales: the metric that is always top of mind for the sales team. - 11/16/2015
Solution Provider News: December 2015
<p>New Partners Deliver Digital Shopper Solution. News America Marketing, New York, has partnered with Boston-based programmatic advertising solution provider OwnerIQ on the release of a new product the two companies say is a powerful combination of geo-scoring and shopper data that is unique in the industry. </p> - 11/16/2015
November 2015 Digital Issue: Give Thanks
<em>CGT</em> Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.