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Managing Promotional Spend and Trade: IQ Report
In this inaugural IQ report, CGT looks at technology-related initiatives that help consumer goods companies better manage trade and promotional spend, ensuring that the implementation doesn't ignore the critical phases of user adoption and change management. -
The Truth About Digital Connections
Digital technology has had a tremendous impact on the way companies do business today, from enabling direct interactions with end consumers, to providing mobile communications to field sales organizations, and more. However, it's not enough to just put the word "digital" in front of existing processes.