A staggering $10 billion in excess inventory is held to buffer against poor On-Time In-Full (OTIF) performance. Learn how retailers and suppliers can fix this and dramatically improve service while lowering costs.
Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.
The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.
CGT presents a comparison chart of solution providers on the forefront of digital content management, with tools ranging from content creation all the way through to performance analysis. Plus, an industry expert offers some thoughts on key trends in an exclusive Q&A.
