Data & Analytics

WATCH — Insights From Analytics Unite: Execs From Moët Hennesy, Lowe’s, NielsenIQ Talk Future of Data
Across three jam-packed days, influential leaders from across the consumer goods and retail industries convened to discuss the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth. Here’s what several attendees had to say.
Transform Your E-commerce Operations
The pandemic accelerated the shift to online shopping, changing the way consumers shop. This presents enormous opportunities for CPG companies as well as daunting challenges. The real difficulty, though, lies in the data available. How can CPGs harness real-time data and transform their e-commerce operations? Read to know more.
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Worlds Colliding: Omnichannel Analytics Must Evolve as Decentralized Commerce, Virtual Shopping, and the Supply Chain Disrupt Status Quo

Given the current situation, here are some recommendations on what brands can do to take advantage of current shifts in, and future development of, the next generation of manufacturing, distribution, logistics, and CPG industries.
Tech Transformation Video: Bill Shube of The Lego Group Talks Meeting Demand During Disruption

We dig into how The Lego Group kept its tech teams flexible and aligned during a period of massive disruption.
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Building a DTC Data Foundation Starts — and Ends — With Reciprocal Value

Building a data foundation for successful direct-to-consumer commerce hinges upon both visibility and trust. Learn how.
Setting the Right Data Foundation for DTC

Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys.
Tech Transformation Podcast: The Lego Group’s Bill Shube On Learning to Speak Like an IT Pro

When the pandemic started, there were a lot of bored kids at home, so what did a lot of bored parents do? They bought them Legos! We dig into how The Lego Group kept its tech teams flexible and aligned during a period of massive disruption.
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Demand Sensing: Enhance Forecast Accuracy and Drive Business Growth

The two biggest challenges CPG companies face today are to fulfill evolving consumer needs and generate meaningful insights from the large quantum of data. How can CPG companies go beyond traditional demand planning techniques and leverage actionable insights that drive business growth? This is where demand sensing comes to the rescue.
AWS Webinar Series

Check out the latest conversations with Kellogg's, Nestle Purina, Heineken and more.
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Winning in the E-commerce Age

For CPGs, winning at E-commerce means leveraging an autonomous supply chain and execution platform that supports data harmonization, demand prediction, insight generation, improvements to the digital shelf—and more.