Frito-Lay’s U.S. Snack Index just hit the mainstream estimating a 21% increase in snacking versus previous Super Bowls as more consumers plan to watch at home through smaller gatherings.
When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.
PepsiCo named 10 finalists for its fifth annual Greenhouse Accelerator, a mentor-guided program supporting today’s innovators developing ways to transform how consumers eat, drink and live.
This last year has been disruptive to say the least, but P&G’s Marc Pritchard tells CES viewers that reinvention is the path forward, along with constructive disruption.
After innovating its peanut butter packaging into a squeeze-tube container, J.M. Smucker is bringing the same design to its line of Natural Peanut Butter Spread.
