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04/02/2021

Yasso Expands into Snacking with Latest Product Innovation, Caters to Consumers

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Yasso Frozen Greek Yogurt launches its first snackable offering with the debut of Yasso Poppables, frozen Greek yogurt bites covered in a chocolate coating and sprinkled with quinoa crunch.

On the heels of launching frozen Greek yogurt sandwiches last fall, the brand's newest better-for-you innovation is available in four flavors including coffee, sea salt caramel, vanilla bean and mint. At 60 calories each, Yasso Poppables aim to be the perfect round, bite-sized better-for-you snack. Staying true to Yasso standard, the product is made with the goodness of Greek yogurt featuring live and active cultures, no artificial ingredients and packing big flavor.

"At Yasso, we are always looking for ways to disrupt the better-for-you frozen category and are excited to boldly enter snacking," said Craig Shiesley, chief executive officer of Yasso. "The launch of Yasso Poppables marks a new phase of innovation and creativity within the company and we are thrilled about what's in store for the future."

As Yasso embarks on a new phase of product innovation delivering products that meet consumers' needs, the brand has also landed the number 5 novelty dessert ranking, surpassing legacy players like Klondike according to IRI L52wk data. And while the brand remains steadfast innovating in new flavors and formats, it hasn't forgotten about its core base Yasso bars, unveiling a refreshed Mint Chocolate Chip Bar. 

Yasso's Mint Chocolate Chip Bars stand as the brand's number one best-selling product and the new flavor formulation upgrade comes as a result of a consumer survey revealing a strong desire to up the ante of minty-ness contained in every bite. Yasso quickly re-worked the formula of its most popular core flavor to pack each product with 25% more mint.