Product Innovation

The global food giant reduced its water usage by more than 21 percent in four years.

Jennifer Bergin explains how creative workflow management is enabling corporate marketers to gain unprecedented control over their marketing spend.

When you think of innovative products in the consumer goods industry, chances are that the word "chicken" is not the first thing that comes to mind. Yet, Tyson Foods Inc. has built an unmatched reputation as a pioneer in this protein category throughout its 74-year history. Here, Tyson reveals why it is uniquely positioned to deliver insight-driven innovations ahead of the competition.

Kimberly-Clark Corporation introduced improved Cottonelle Aloe & E toilet paper and new Cottonelle SoothingClean flushable moist wipes.

Campbell Soup Company introduces its Tomato soup at 480 mg per serving, the healthy sodium level designated by the U.S. government by using sea salt.

InnovationEdge Founder Cheryl Perkins gives CGT readers a sneak peak inside her new book.

Jelly Belly's new e-commerce site achieved the Holy Grail of marketing, utilizing information gleaned through multiple channels, such as on-site search, ratings and reviews and personal recommendation clicks.

The initiative is expected to bring innovative, new products to market, designed to meet the consumer's changing needs.