Toshiba Streamlines Product Planning

Toshiba Europe GmbH chooses the MicroStrategy Business Intelligence Platform to support its supply chain management application.Toshiba Europe, which makes computer systems, projectors, storage media and consumer electronics, plans to implement an enterprise-wide supply chain reporting application to simplify product management and planning, which has been based on Excel spreadsheets.

 

The new MicroStrategy-based system will be used as a product management tool for all European countries, and will monitor several thousand different products each month. Employees from the quality control, product management and sales departments will use the reports and dashboards to identify and analyze product trends. The Web interface is expected to enable employees in the branch offices to autonomously generate additional reports and perform ad hoc analyses down to the individual item level. Additionally, the business intelligence system enables analyses that contain historical milestones, including product changes or sales territory reorganizations.

 

"Following an extensive selection process, we chose MicroStrategy because it allows us to build on a scalable BI platform from the beginning, and will support the work in our multiple international branches," explains Dr. Jorg Floel, head of Supply Chain Management at Toshiba Europe. "The ability to see consistent key indicators across the product data will simplify quality control processes."