Nestle, General Mills Partner for Innovation
Cereal Partners Worldwide (CPW S.A.), a joint venture between Nestle S.A. and General Mills Inc., announce the creation of a new Innovation Center in Orbe, Switzerland. The investment of close to CHF 50 million underlines Cereal Partners Worldwide's strategic focus on nutrition, health and wellness and will accelerate the company's development of innovative and nutritious breakfast cereals. The construction, which started in early 2009, is nearing the half way stage and is due to be completed by the middle of 2010.
The CPW Innovation Center will bring together expertise from Nestle and General Mills in the field of breakfast cereals. This new Innovation Center will further build on General Mills' technical strengths and Nestle's 50 years of R&D experience in Orbe, as well as on both partners' know-how in food processing technologies. Part of Cereal Partners Worldwide's global R&D network, the CPW Innovation Center will work on breakfast cereal solutions that will deliver consumer benefits, such as improved nutritional content, as well as freshness, taste and texture.
Sustainability and low environmental impact are at the heart of the building project. Local and regional construction materials are being used, such as wood sourced from environmentally-responsible forest management, benefiting Orbe and the surrounding communities. Once completed, the CPW Innovation Center will meet the requirements for LEED certification, a suite of standards for environmentally sustainable construction as determined by the U.S. Green Building Council.
The CPW Innovation Center will bring together expertise from Nestle and General Mills in the field of breakfast cereals. This new Innovation Center will further build on General Mills' technical strengths and Nestle's 50 years of R&D experience in Orbe, as well as on both partners' know-how in food processing technologies. Part of Cereal Partners Worldwide's global R&D network, the CPW Innovation Center will work on breakfast cereal solutions that will deliver consumer benefits, such as improved nutritional content, as well as freshness, taste and texture.
Sustainability and low environmental impact are at the heart of the building project. Local and regional construction materials are being used, such as wood sourced from environmentally-responsible forest management, benefiting Orbe and the surrounding communities. Once completed, the CPW Innovation Center will meet the requirements for LEED certification, a suite of standards for environmentally sustainable construction as determined by the U.S. Green Building Council.