Kraft Invests in New R&D Center in France
Kraft Foods announces that it intends to invest euro 15 million (approximately $20 million) in constructing a new Biscuit Research & Development (R&D) Center in Saclay, France, a suburb of Paris.
"France is an important strategic market for biscuits and for Kraft Foods globally. This investment makes good business sense, allowing us to continue to drive biscuit innovation and future growth," says Michael Clarke, executive vice president and president, Kraft Foods Europe. "Consumers in Europe and around the world have long enjoyed our exceptional biscuit brands, and this facility will further enable us to create delicious new products for years to come."
This new facility will serve as the company's European Center of Expertise for Biscuits, focusing on innovation and new product development for many of Europe's biscuit brands, including LU, Mikado, Oreo, Prince, Saiwa and TUC. The Center will also be responsible for advancing major biscuit technology platforms for the European market and beyond.
Scheduled to open during the first half of 2011, this new Center will be home to a team of researchers, product and packaging developers, and nutritionists dedicated to supporting the European biscuit business. These employees are currently located in leased space within the Groupe Danone R&D Center in Palaiseau, France, very close in proximity to the site of the new Center.
"France is an important strategic market for biscuits and for Kraft Foods globally. This investment makes good business sense, allowing us to continue to drive biscuit innovation and future growth," says Michael Clarke, executive vice president and president, Kraft Foods Europe. "Consumers in Europe and around the world have long enjoyed our exceptional biscuit brands, and this facility will further enable us to create delicious new products for years to come."
This new facility will serve as the company's European Center of Expertise for Biscuits, focusing on innovation and new product development for many of Europe's biscuit brands, including LU, Mikado, Oreo, Prince, Saiwa and TUC. The Center will also be responsible for advancing major biscuit technology platforms for the European market and beyond.
Scheduled to open during the first half of 2011, this new Center will be home to a team of researchers, product and packaging developers, and nutritionists dedicated to supporting the European biscuit business. These employees are currently located in leased space within the Groupe Danone R&D Center in Palaiseau, France, very close in proximity to the site of the new Center.