Product Innovation

PANDORA Goes Natural
The new collection, entitled "Floral Nostalgia," features more than 100 new jewelry pieces.
From Molecule to Consumer: Innovative New Solutions for CPG
Discover how CPG product development from molecule (formulation) to consumer (marketing/retail) has become a reality for CPG companies, and how they must bring innovative new products to market while maintaining and sustaining brand equity and consumer loyalty.

P&G Product Wins New Retail Frontiers Category

Tide Dry Cleaners has been selected as a Gold Winner in the 2012 Edison Awards competition, receiving the top honor in the New Retail Frontiers category.
Is Big Data Only Where You Think It Is?

Recently, a CPG social forum asked the question Is Big Data the most dominant theme this year in our industry?If you look at the amount of coverage Big Data is getting, it well may be. However, when browsing through the literature on the topic, I realized that people may be forgetting about the most obvious Big Data opportunity.
Grey Goose Turns Cherry Red

In conjunction with the launch, GREY GOOSE Vodka premiered its national TV campaign in April on Comedy Central, ESPN, USA, TBS, TNT, ABC on Jimmy Kimmel, BET, among others.
Kimberly-Clark Revamps Depend Brand

Celebrities, including the well-known actress Lisa Rinna and pro football stars Clay Matthews, DeMarcus Ware and Wes Welker, were the first to accept The Great American Try On challenge.
Campbell Steps Up the Pace

Each of the salsas is inspired by the flavors and textures found in authentic Mexican restaurants and is intended to appeal to people who want to enjoy a dining-out experience in the comfort of their own homes.
Customizable Callaway

Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their color choice on RAZR Fit's clubhead and grip, as well as a myriad of shaft model and other custom configurations.
Kimberly-Clark Empowers Front-End Innovation

Like many consumer goods companies, one of Kimberly-Clarks biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem it was the quality. Heres a look inside the companys multi-year journey to improve results from innovation efforts.
Tips for Driving More Value with Innovation

Todays consumer packaged goods companies face extreme demands on innovation and market responsiveness, but they must also quickly navigate a tangled web of product compliance mandates in order to protect profitability. Here, two industry experts share their proven tips for improving the velocity of value creation within your organization.