Product Innovation

Customizable Callaway
Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their color choice on RAZR Fit's clubhead and grip, as well as a myriad of shaft model and other custom configurations.
Kimberly-Clark Empowers Front-End Innovation
Like many consumer goods companies, one of Kimberly-Clarks biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem it was the quality. Heres a look inside the companys multi-year journey to improve results from innovation efforts.

Grey Goose Turns Cherry Red

In conjunction with the launch, GREY GOOSE Vodka premiered its national TV campaign in April on Comedy Central, ESPN, USA, TBS, TNT, ABC on Jimmy Kimmel, BET, among others.
Kimberly-Clark Revamps Depend Brand

Celebrities, including the well-known actress Lisa Rinna and pro football stars Clay Matthews, DeMarcus Ware and Wes Welker, were the first to accept The Great American Try On challenge.
Campbell Steps Up the Pace

Each of the salsas is inspired by the flavors and textures found in authentic Mexican restaurants and is intended to appeal to people who want to enjoy a dining-out experience in the comfort of their own homes.
Tips for Driving More Value with Innovation

Todays consumer packaged goods companies face extreme demands on innovation and market responsiveness, but they must also quickly navigate a tangled web of product compliance mandates in order to protect profitability. Here, two industry experts share their proven tips for improving the velocity of value creation within your organization.
GS1 US and GS1 Germany Announce Joint Venture

The venture of 1SYNC and SA2 Worldsync together provide product data synchronization services and solutions to more than 15,000 businesses, directly or indirectly, in more than 40 countries.
L'Oreal USA Celebrates Women in Digital

The new initiative aims to increase diversity in digital marketing to develop technology for women, by women.
Overcoming Barriers to Sustainable Growth through Innovation in CG Markets

This paper is the second in a series focused on the unique challenges CG firms face in achieving sustainable business growth. It focuses on one of the critical front end of innovation, examining the challenges and solutions needed to turn great ideas into great consumer products.
Infor Integrates PLM and Lawson M3 ERP Enterprise

The integrated applications are expected to provide a more complete solution that supports the business cycle from concept generation and product development and more.