GREY GOOSE announced the launch of its first new flavor in five years, GREY GOOSE Cherry Noir. GREY GOOSE Cherry Noir is a blend of GREY GOOSE Vodka and the finest cherries, including rare black cherries handpicked in French Basque Country. In conjunction with the launch, GREY GOOSE Vodka premiered its national TV campaign on April 11, 2012.
Reckitt has set its sights on accelerating artificial intelligence-powered innovation through 2027 as part of wider Fuel for Growth organizational targets.
The Estée Lauder Companies has collected 80 years’ worth of consumer data since its founding — including surveys, clinical trials, promotions, and product usage — and has now made it accessible within a generative AI ecosystem.
PepsiCo has been undergoing a six-year journey to modernize its operations, particularly in the supply chain. Now as the company nears the end of its SAP rollout in the U.S., PepsiCo talks about the benefits of an integrated infrastructure that streamlines the foods and beverage businesses.