Product Innovation

Campbell Soup Company Keeps in Touch with Consumers
Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.
Successful New Product Launch
Like a newborn baby, a successful launch needs close handholding: Inducing trial and driving repeat buys will need effective interaction with the consumer at every moment of truth.

General Mills Masters Channel-Exclusive Innovation

In January 2011, the General Mills Convenience innovation team set out to enter a brand new category while minimizing the time and capital investment needed to do so.
OREO Launches App with Nokia

Released as a result of Mondelez International's partnership with Nokia, the app connects people through the stars.
Lance Celebrates 100 Years

The brand is celebrating its 100th anniversary in 2013 with product launches and improvements, social media giveaways and a promise to continue giving consumers "more of what they love."
Snyder's-Lance to Open New R&D Center

The center will research, develop and enhance new and existing products across the company's entire line of consumer preferred snack foods.
Mondelez Brand Marketing Caters to Kids

Developed by Droga5 New York, the launch of the MADE CO. initiative also coincides with a series of television commercials created by the agency for the brand's newest snack, HONEY MAID GRAHAMFULS Filled Crackers.
Graco Debuts Three New Innovations

Graco introduces its first jogger, the versatile Graco modes click connect travel system and the all-new glider family of swings, inspired by consumer insights.
50,000 Consumers Name Products of the Year

Fifty thousand consumers nationwide chose 27 consumer packaged goods brands to receive the 2013 Product of the Year award. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10 percent to 15 percent. Get the list of winners here.
P&G Launches New Open Innovation Website

P&Gs Connect+Develop program launched a new website that links innovators directly to top company needs, and P&G business leaders directly to external innovation submissions.

Campbell Soup Company Keeps in Touch with Consumers

Successful New Product Launch

General Mills Masters Channel-Exclusive Innovation

OREO Launches App with Nokia

Lance Celebrates 100 Years

Snyder's-Lance to Open New R&D Center

Mondelez Brand Marketing Caters to Kids

Graco Debuts Three New Innovations

50,000 Consumers Name Products of the Year

P&G Launches New Open Innovation Website

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