With stores stocking innumerable branded and private label competitors in every category, traditional promises of consumer goods brand quality and safety are no longer sufficient differentiators. Cambashi, a global industry analyst firm, explains why product packaging is taking over as a crucial instrument of brand identity in the retail environment.
New analytics are expected to help improve CPG advertisers return on ad spend by identifying programs that have audiences with a higher composition of purchasers.
The customer science company will host a Big Data hackathon challenge in an effort to develop a predictive model for the success of new product launches at retail.
One of the company's subsidiaries is leveraging a solution to aggregate and analyze structured and unstructured data amassed from both public and private sources, while delivering targeting insights.
In just five short years, Hamdi Ulukaya transformed a small shuttered dairy plant into a $1 billion business that produces the No. 1 selling Greek yogurt brand in America. He is now being honored amongst an elite group of innovators, pioneers and game-changers across various disciplines for his entrepreneurial spirit and ability to catalyze a consumer-led movement.
As retailers have grown more open with sharing their operational data with suppliers, CG manufacturers have been empowered to deliver analysis and recommendations that have helped both sides of the partnership attain important goals.
