The program has already been piloted over the last several months with major suppliers involved including L'Oreal, P&G, General Mills, Kellogg and more.
A solution provided by the newly rebranded IRI will help ensure 7-Eleven and subscribing manufacturer partners work from a single version of the truth.
The Outshine brand will include Dreyer's Fruit Bars, which will now be known as Dreyer's Outshine fruit bars, as well as six new flavors launching in April 2013.
