Developed by Droga5 New York, the launch of the MADE CO. initiative also coincides with a series of television commercials created by the agency for the brand's newest snack, HONEY MAID GRAHAMFULS Filled Crackers.
P&Gs Connect+Develop program launched a new website that links innovators directly to top company needs, and P&G business leaders directly to external innovation submissions.
Fifty thousand consumers nationwide chose 27 consumer packaged goods brands to receive the 2013 Product of the Year award. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10 percent to 15 percent. Get the list of winners here.
The time of the smart supply chain is upon us, and grocers are in a unique position to leverage the transformation to respond to customer needs for greater visibility, and industry demands for compliance and traceability. Here, IDC Retail Insights uncovers the challenges and opportunities that these changes will present to consumer goods manufacturers.
With funding from Santa Fe Natural Tobacco Co., TerraCycle is launching a national program to reduce and recycle cigarette butt litter, regardless of which manufacturer made the cigarettes.
Lindt is also offering premium chocolate gifts from the heart, including the new Gourmet Truffles Gift Heart and LINDOR truffles, just in time for Valentine's Day.
Help Nestle recognize local efforts from individuals, NGOs, or small enterprises that offer innovative solutions to improve nutritional deficiencies, access to clean water or progress in rural development.
