Product Innovation

Boulder Brands Debuts New Products
Through each of its brands, Boulder Brands addresses specific dietary needs, including gluten-free (Udi's Gluten Free Foods and Glutino), plant-based (Earth Balance), heart health (Smart Balance) and weight management (Best Life).
Campbell Soup Company Keeps in Touch with Consumers
Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.

Successful New Product Launch

Like a newborn baby, a successful launch needs close handholding: Inducing trial and driving repeat buys will need effective interaction with the consumer at every moment of truth.
General Mills Masters Channel-Exclusive Innovation

In January 2011, the General Mills Convenience innovation team set out to enter a brand new category while minimizing the time and capital investment needed to do so.
Innovation at a Crossroads?

Dr. Trevor Davis of IBM provides tips for achieving growth through consumer-driven, sustainable new product development
Nestle Revolutionizes Infant Nutrition

Initially conceived in the late 1990s based on the success of Nespresso, Nestl's BabyNes system is a breakthrough innovation for mothers when breastfeeding has finished.
Nike Reigns as Most Innovative Company

Revolutionary, cultural, nimble and even sexy these are just some of the words used to describe the most innovative consumer goods companies of 2013. Fast Company recently revealed this list, featuring Nike Inc. in the No. 1 position. Find out which other consumer goods companies made the cut and why.
OREO Launches App with Nokia

Released as a result of Mondelez International's partnership with Nokia, the app connects people through the stars.
Snyder's-Lance to Open New R&D Center

The center will research, develop and enhance new and existing products across the company's entire line of consumer preferred snack foods.
Mondelez Brand Marketing Caters to Kids

Developed by Droga5 New York, the launch of the MADE CO. initiative also coincides with a series of television commercials created by the agency for the brand's newest snack, HONEY MAID GRAHAMFULS Filled Crackers.