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Product Innovation

A collection of news, articles and other featured content about Innovation.

Marketing in the Real World: How Mattel Gave Barbie a Digital Makeover

When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.

Procter & Gamble Chief Brand Officer Urges CGs to ‘Step Up. Take a Stand.’

This last year has been disruptive to say the least, but P&G’s Marc Pritchard tells CES viewers that reinvention is the path forward, along with constructive disruption.

PepsiCo named 10 finalists for its fifth annual Greenhouse Accelerator, a mentor-guided program supporting today’s innovators developing ways to transform how consumers eat, drink and live.

Bamboo Rose, the multi-enterprise product and supply chain platform, is now featured in Accenture's Customer Innovation Network Milan.

Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.

After innovating its peanut butter packaging into a squeeze-tube container, J.M. Smucker is bringing the same design to its line of Natural Peanut Butter Spread.

Mondelez made an initial minority investment in Hu in April 2019 through SnackFutures, its innovation and venture hub dedicated to unlocking emerging snacking opportunities.

The ongoing health crisis has forced the consumer goods industry to quickly pivot to meet evolving consumer demand.

Simulation can support thousands of product iterations in consumer goods and retail. Read on to find out why and discover the roadmap to learn how to get started.

The launch of the CPG giant's first HDPE tubes will enable millions of households to recycle their toothpaste packaging in existing recycling streams.

The agricultural cooperative launches Cranberry Seeds, an upcycled ingredient with powerful nutritional benefits and clean label.

Centric Software’s latest release of its flagship Product Lifecycle Management (PLM) solution is keeping today’s remote worker in mind.  

Ocean Spray Cranberries has launched a new beverage brand that wants to help consumers make healthier nutrition choices.

Rubbermaid is taking a different product innovation tack for a different kind of Thanksgiving.

The beverage company made a series of leadership changes that include several executive members assuming new responsibilities.

And so as part of its progress to make itself unnecessary, the waste-management company announced last month its Loop product-reuse initiative has become available in every ZIP code in the continental United States.

The luxury outerwear brand recently expanded its lines to include knitwear and footwear and sought a fashion-specific PLM solution to enrich product collections and control product quality.

Learn how 8 Track Foods was able to launch on the brink of the COVID-19 pandemic and still secure a deal with Whole Foods Market.

CGT catches up with Dr. Kevin L. Powell, RDQ vice president, Biscuit, Gum & Candy of Mondelez International, to get a closer look behind its latest innovation investment.

Liquid I.V. provides a 360-degree approach to wellness with a product range that includes Hydration, Energy and Sleep.

The merger expands its engineering services portfolio by strengthening presence in medical devices, consumer and industrial markets across the United States.

The completed transaction introduces Utz as a publicly listed company on the New York Stock Exchange after nearly 100 years as a family-owned business.

The Procter & Gamble Company will have global access to a scientific information solutions portfolio that is expected to inform its business strategy, and fuel efficient R&D.

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