Mobile Technology

Going Direct: Engage with Consumers like Never Before
Consumers today have unprecedented access to information creating an intensifying power shift. It is imperative for consumer products companies to stay ahead of the connected world by taking full advantage of going direct.
Domino's Unveils Tweet-a-Pizza
Domino's Pizza revealed this week its customers will be able to order pizzaon Twitter by simply tweeting the pizza emoji to the retailer.

Unilever Invests in Beacon Startup

UK digital firm Glimrwon Unilever's international Scale Up competition at the Digital Shoreditch festival in London.
Cole Haan Customers to Enjoy One Touch Payment

Footwear and accessories brand Cole Haan launches Apple Pay allowing customers to make purchases with one touch on the mobile shopping app.
CDO Club Names Starbucks 's Adam Brotman U.S. Chief Digital Officer of the Year 2015

Adam Brotman, Starbucks Coffee Company's Chief Digital Officer, was named CDO Club's 2015 U.S. Chief Digital Officer of the Year. The CDO Club is a community of C-suite digital leaders with over 1,000 members.
AFS Unveils Cloud-Based Retail Execution Platform for CG Mobile Sales Force

AFS Retail Execution aims to provide the flexibility and configurability sales executives need to respond to an ever-changing consumer goods market landscape.
Spring Mobile Solutions Partners with Salesforce

Consumer goods manufacturers can now benefit from offline-capable Chatter embedded within Spring Mobile Solutions cloud-based sales and merchandising mobile applications.
L'Oreal USA Announces Strategic Mobile Partnership

Alongside interacting with print and electronic advertising, instant purchases can also be completed online through PowaTag on both mobile and desktop.
Spring Mobile Solutions Partners with Trax

The partnership is expected to deliver image recognition capabilities as part of its consumer goods retail execution apps.
Target Slashes Jobs, Invests $1B in Supply Chain

Target is strengthening its efforts to become a channel-agnostic retailer with mobile serving as the "front door" to its brand, while cutting thousands of jobs is part of a plan to save $2 billion over two years.

Going Direct: Engage with Consumers like Never Before

Domino's Unveils Tweet-a-Pizza

Unilever Invests in Beacon Startup

Cole Haan Customers to Enjoy One Touch Payment

CDO Club Names Starbucks 's Adam Brotman U.S. Chief Digital Officer of the Year 2015

AFS Unveils Cloud-Based Retail Execution Platform for CG Mobile Sales Force

Spring Mobile Solutions Partners with Salesforce

L'Oreal USA Announces Strategic Mobile Partnership

Spring Mobile Solutions Partners with Trax

Target Slashes Jobs, Invests $1B in Supply Chain

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