Mobile Technology

Frito-Lays Doritos brand is paving the way for mobile-only promotions, according to an article from Mobile Marketer.

For the first time since becoming part of Mars Petcare in August 2014, IAMS Brand has released a new creative campaign with a long-form 75-second film that showcases the emotional connection between a boy and his dog growing up together.

Shoppers of Nicole Miller fashionsable to buy straight from the designer's online store anytime, anywhere with just one touch.

Mondelez International partners with Facebook. The collaboration focuses on delivering tailored video content and exploring new models for mobile commerce.

The new HEALTHYDAY app introduced at New York internet week helps consumers prepare for and manage cold, flu and allergy seasons.

Right Time Messaging, which is currently launching across several Reflektion clients including Disney and O'Neill Clothing, delivers personalized email content that is specifically aligned with each individual recipients interests and most recent shopping intent.

Mondelez International seeks to re-define the shopping experience by turning to startups, issuing an open call to startups that are disrupting the retail space.

Walmart launches its hypermarket O2O platform "Walmart To Go" in Shenzhen, consisting of the newly launched "Walmart" mobile shopping APP, "To Go Service Center" in stores for self pick up, and multiple online & offline e-payment options.