For the first time since becoming part of Mars Petcare in August 2014, IAMS Brand has released a new creative campaign with a long-form 75-second film that showcases the emotional connection between a boy and his dog growing up together.
Mondelez International partners with Facebook. The collaboration focuses on delivering tailored video content and exploring new models for mobile commerce.
Right Time Messaging, which is currently launching across several Reflektion clients including Disney and O'Neill Clothing, delivers personalized email content that is specifically aligned with each individual recipients interests and most recent shopping intent.
Mondelez International seeks to re-define the shopping experience by turning to startups, issuing an open call to startups that are disrupting the retail space.