Michael McGoohan Joins Solo Brands as Chief Growth Officer
Outdoor living company Solo Brands has appointed Michael McGoohan to the newly created position of chief growth officer and executive VP.
The self-described DTC outdoor living brand platform has a variety of names under its umbrella, including Solo Stove, Chubbies, Oru Kayak, Isle, and Icy Breeze. Solo Brands offers products like firepits, stoves, casual clothes, activewear, kayaks, and paddle boards through an omnichannel model including e-commerce, wholesale relationships, and retail stores.
McGoohan brings more than 20 years of consumer goods business leadership to the role, having most recently served as chief marketing officer for Central Garden & Pet since 2020.
His experience also includes leading marketing and strategy roles at Performance Health and Mondelez International, as well as serving as a consultant and project leader for the Boston Consulting Group specializing in consumer goods, marketing, and strategy.
Christopher Metz, president and CEO of Solo Brands, expressed excitement in a statement for the new appointee, pointing to McGoohan’s experience building brands and driving profitable growth in both wholesale and retail companies.
At the same time, the company also tapped former Vitamin Shoppe and KPMG exec, Laura Coffey, as its new chief financial officer.
