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05/19/2021

Mars & Conair Peer Inside the Crystal Ball

a tray of food on a table

As the consumer goods industry looks forward to the post-pandemic recovery, companies must evaluate which changes will be permanent, which were done too quickly, and which must evolve in order to stay relevant.

A recent webinar asked digital leaders from Mars, Conair, SAP and Deloitte to look inside their crystal balls for predictions about how CGs will focus their time, energy and CapEx. Read on to learn how Mars, Conair and others are adjusting operations and expectations based on new consumer behavior, and why the laggards who fail to invest will undoubtedly be unable to sustain a future.