Technology

Colgate-Palmolive, P&G, and PepsiCo have all recently pointed to heightened consumer awareness of value in the U.S. market, according to recent earnings calls, responding with analytics-driven promotion strategies, adjusted price pack architecture, and new ways of communicating differentiated value.

The holiday season is quickly approaching and consumers continue to prioritize value and convenience over brand loyalty.

To win not just in value but volume, CPG companies must prioritize operational efficiency, embrace innovation, and develop long-term resilience. Learn more.

Stanley 1913, a drinkware manufacturer for PMI Worldwide brand Stanley, is strengthening its supply chain through AI and ML technology that will allow it to quickly get ahead of potential roadblocks.

The Reckitt-owned Lysol brand is bringing awareness to germ spread in crowded spaces through a new virtual reality experience. Get the details.

Keurig Dr Pepper is expanding its beverage portfolio by acquiring Ghost, a sports nutrition business that offers liquid refreshments and supplements but is most known for its ready-to-drink energy brand. Get details about the deal.

Join experts from leading CPG and retail brands at the upcoming P2PI LIVE & Expo, hosted by CGT’s sister brand the Path to Purchase Institute.

Learn how CPGs like PepsiCo, Unilever, AB InBev, and more are preparing for the future of digital assistants, conversational commerce, and micro-level retail experiences.