3 Can't-Miss Discussions at the 2025 CG Sales & Marketing Tech Summit

Consumer goods companies are navigating constant disruption, from evolving consumer expectations to rapid advancements in technology. 

The 2025 Consumer Goods Sales & Marketing Tech Summit is designed to help leaders rise to the challenge, with this year’s theme focused on a clear mission: Elevating Experiences.

Join us Oct. 28-29 at The Midland Hotel in Chicago for two immersive days of cutting-edge insights, hands-on learning and high-value networking. Senior sales and marketing executives will explore how to create seamless, impactful experiences across the value chain for consumers, retailers and employees alike.

Featured Sessions:

Empowering Teams for Excellence With AI

Aligning marketing, sales and IT is a prerequisite for success, necessitating a move away from siloed functions to more collaborative employee environments. This panel will explore how marketers are leveraging AI and other technologies to empower their teams, including how they learned what works and what doesn't when it comes to identifying scalable tools. 

The Path to Self-Optimization

As consumer expectations shift faster than traditional marketing cycles can keep up with, today’s brands seek to build systems that optimize efforts. This session will explore how marketing teams are leveraging AI, automation and real-time data to dynamically refine targeting, creative, promotions and spend — with greater speed and precision. Explore how to move from manual adjustments to continuous optimization, and how this shift can unlock smarter, more responsive strategies that drive measurable growth.

Operating Models That Power Experience-Led Growth

Legacy structures often hold brands back from delivering cohesive, consumer-first experiences across channels. This session will explore how modern marketing and commercial teams are rethinking their operating models to better support dynamic, end-to-end consumer journeys. Learn how to build the alignment, agility and focus required to consistently create value through every touchpoint.

Within these sessions, you’ll hear from: 

• Josh Blacksmith, Kimberly-Clark
• Karen Schwartz, BIC
• Dan Klein, Tiesta Tea
• Megan Lindstrand, Combe
• Ariel Dalton, Danone North America
• Nicole Vinson, Kellanova
• Jon Harding, Conair
• And more!

Also, don’t miss our keynotes from:

• Ekta Chopra, Chief Digital Officer, E.l.f. Cosmetics
• Alan Wizemann, Chief Digital Officer, Southern Glazer’s Wine & Spirits