New Product Launches

Gillette Now Sells Razor Blades 'on Demand'

Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.
Mars Enlists Consumers for New DTC Effort

Mars, Inc. took a unique tack in direct-to-consumer efforts this month by launching The Cocoa Exchange, an in-home party platform for chocolate lovers.
Perdue Helps ShopRite Hawk Healthier Chicken
Tostitos Turns Consumers into Piñatas

Frito-Lay's Tostitos Cantina tortilla chip brand is conducting a seasonal promotion that has consumers creating piñata avatars of themselves.
Conagra Snags Innovation Exec from Mondelez

Barry Calpino will be responsible for the direction and success of cross-functional teams made up of consumer insights, marketing, research & development, packaging and design.
L'Oreal to Launch Beauty Services on Messenger

The beauty brand expects AI-enabled conversational marketing and commerce to bring new opportunities to engage in continuous, personalized dialogues with consumers.
Standout SMBs 2017

CGT highlights 10 small to mid-sized consumer goods companies that are making a big impact on the industry. Here is the 2017 class of Standout SMBs.
Unilever Introduces Lighter Aerosol Cans

A new design from Ball Corp. reduces the carbon footprint by 18% while also making the can 20% lighter.

Purina Brand Gives Dog Owners the Straight Poop