New Product Launches

Presented at the 2017 Consumer Goods Sales & Marketing Summit, the fourth-annual award honors the critical role of today’s marketing leaders in the increasingly competitive consumer goods industry.

The national return to market of Johnson & Johnson’s Tylenol rapid release gels in January represented the brand’s biggest product launch in years.

DeWalt has upgraded its Tool Connect product management system to help professionals keep better track of their tools on job sites.

Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.

If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves?

Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.

Mars, Inc. took a unique tack in direct-to-consumer efforts this month by launching The Cocoa Exchange, an in-home party platform for chocolate lovers.