New Product Launches

Mars Inc.'s flagship brand this week launched a new marketing campaign that mixes M&M's and music.

Dannon Co.'s Activia brand launched a national rebranding campaign this month dubbed "It Starts Inside."

Digital fashion house Ivyrevel is introducing custom-made fashion for everyone — with designs made by the shopper's smartphone.

Nestle's Skinny Cow ice cream brand is introducing new product recipes along with new packaging.

The new vegetable brand is first to market with fully transparent cans from Sonoco.

K’NEX Brands celebrates its 25th anniversary by introducing a new look and feel to the brand including a refreshed logo, tagline, website and package design.

Diageo will build a U.S. version of its popular Guinness Open Gate Brewery in Baltimore County, MD, the company announced this week.

In April, CGT will profile 10 small to mid-sized consumer goods companies (revenue less than $1 billion) that are making a big impact on consumers — and the competition — in today’s challenging marketplace.