Bringing Clarity Back into the PictureToday, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans. Transforming — and Re-Transforming — Sales in a Technology-Enabled WorldYou may not have realized it yet, but your company is a technology company — regardless of what you produce. Ascential Plc Acquires Clavis Insight London-based B2B information company Ascential plc has acquired Dublin-based Clavis Insight, an e-commerce insight provider for product manufacturers. Effectiveness: Break Down the Silos Consumer goods organizations can no longer be effective operating in strong functional silos. Supply Chain Report 2017: State of Automation Digitization is not digitalization. Industry Relations: Bridging the Divide Between Vendor-User Perspectives Misalignment on "what good looks like" is hindering the drive toward greater value for trade promotion activity. State of Transformation: Making the Pivot to Digital State of Transformation: Making the pivot to digital. Customer Management Award 2017 Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics. Supply Chain Report 2017: State of Analytics Consumer goods companies must “unlearn” past practices to rethink how to improve transparency using new technologies. It requires nothing less than a paradigm shift. The End and the Beginning To remain relevant in 2018 and beyond, brands and retailers must relentlessly strive to create ever-innovating, participatory consumer experiences. First Previous 121 122 123 124 125 Next Last
