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Consumer Analytics

  • Boscov's Gleans Marketing Insights

    Boscov's Department Store selects Allink Enhanced from Harte-Hanks to create a retail database marketing system.

  • Nielsen Furthers Development of In-Store Marketing Service

    The Nielsen Company and the In-Store Marketing Institute move into the national expansion phase of an initiative known as P.R.I.S.M. (Pioneering Research for an In-Store Metric): An effort to measure the size and composition of the audiences for in-store marketing media.

  • Site Performance Monitoring

    Web analytics convert online browsers to buyers

  • Harry & David Tends To Marketing Capabilities

    Harry & David's famous juicy pears will more easily find their way into the mouths of eager customers thanks to the implementation of SAS Enterprise BI Server, which is helping the Oregon-based gourmet food retailer to manage its marketing activities.

  • Analyze This

    For a lot of people the word "analysis" conjures images of a college professor at a lectern blathering on about some sort of problem that can be solved mathematically.

  • Stiefel Labs Tests Data Integration

    Stiefel Laboratories has been a family-owned company since 1847 and began producing and selling soaps containing medicinal active ingredients for the treatment of skin problems.

  • The Beauty of Data

    SoftSheen-Carson, A Division of L'Oral, drives analytic practices through the company

  • Opening the Blinds

    Levolor uses analytics tool to make strategic decisions, gain insight into growth opportunities
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