Consumer Analytics

Overstock.com deploys Mercado Software and Bazaarvoice to incorporate customer-driven product rankings into the site's searchandising platform.

Hallmark Cards Inc. expands its use of MicroStrategy business intelligence software for enterprise-wide reporting and analysis.

Consumer goods companies can expect to gain valuable shopper insights from a new generation of consumer panel services created by Wal-Mart Stores Inc. and Information Resources Inc. (IRI) based on Wal-Mart's unique customer segments.

Candy manufacturer Just Born Inc. had three main criteria when it evaluated solutions that would help it to deal with its disparate data sources: ease of use for both the field and internal users, minimal IT resources needed to install and maintain, and strong processes in place for support and training.

Sally Beauty Supply selects the Demandware on-demand platform to create a cross-channel e-commerce site, to be launched in time for the 2007 holiday season.

Staples launches PowerReviews' customer review service on Staples.com.

On April 10, 2008, Nike Inc. brings consumers the next evolution of the Nike+ experience: the Nike+ SportBand, designed for runners who choose not to run with music and for those times when you can't use music.

Procter & Gamble marketing veteran Ted Woehrle will join Newell Rubbermaid in the newly created position of senior vice president, marketing and brand management.