Sally Beauty Supply Launches E-Commerce Site

Sally Beauty Supply selects the Demandware on-demand platform to create a cross-channel e-commerce site, to be launched in time for the 2007 holiday season. The new Sally Beauty Web site will feature advanced merchandising, promotion and search capabilities. In addition, the site will integrate with Sally Beauty's current loyalty program. The cross-channel integration will enable Sally Beauty to offer customers differential pricing based on loyalty program status.