Hallmark Gains Insight into Product Performance
Hallmark Cards Inc. expands its use of MicroStrategy business intelligence software for enterprise-wide reporting and analysis. Retail and sales productivity applications provide insight into product performance across various channels, product groups, and business units. MicroStrategy-based applications also analyze the effectiveness of consumer marketing campaigns, and consumer market basket and cross-buying behavior. "MicroStrategy allows us to understand how recent product innovations, such as our 'Cards with Sound' line are performing in the marketplace," says Paul Wolters, business intelligence manager, Hallmark. "The scalability and usability of MicroStrategy enables us to distribute performance information throughout the organization so our business users can focus on our mission of delivering products and services that enrich people's lives."