Consumer Analytics

Church & Dwight Co. Inc. and ACNielsen U.S. form a long-term arrangement designating ACNielsen as its primary provider of marketing information services on a global basis.

One of the largest CG companies undertakes re-branding through Web site revamp

How to bring products that satisfy shopper needs to market before the competition

American Italian Pasta Co. utilizes software for total category view

Web content syndication better educates Kodak customers and increases online traffic

How to leverage and derive value from retail data

How to increase the value gleaned from a TPM deployment

How collaboration using loyalty data can create a win-win situation