Consumer Analytics

Church & Dwight Co. Inc. and ACNielsen U.S. form a long-term arrangement designating ACNielsen as its primary provider of marketing information services on a global basis.

Generating greater trade visibility and control

What's driving CEO turnover in the consumer goods market?

How to enable account teams to improve store-level execution

Church & Dwight Co. Inc. and ACNielsen U.S. form a long-term arrangement designating ACNielsen as its primary provider of marketing information services on a global basis.

One of the largest CG companies undertakes re-branding through Web site revamp

How to bring products that satisfy shopper needs to market before the competition

American Italian Pasta Co. utilizes software for total category view