Consumer Analytics

CG companies start to leverage this group's buying power

New York & Company deploys Loyalty Lab's Customer Relationship Management Suite to create a new customer loyalty and retention program.

As part of its transformation into an integrated information services organization, The Nielsen Company launches Brand3 -- Brand Cubed - which connects retail market measurement data, household panel information and customized survey research to provide clients with an integrated perspective of brand equity.

Superstore chain Meijer deploys NCR Copient and Teradata applications to improve individualized promotional offers to shoppers at checkout.

The Nielsen Company and the In-Store Marketing Institute move into the national expansion phase of an initiative known as P.R.I.S.M. (Pioneering Research for an In-Store Metric): An effort to measure the size and composition of the audiences for in-store marketing media.

Boscov's Department Store selects Allink Enhanced from Harte-Hanks to create a retail database marketing system.

Harry & David's famous juicy pears will more easily find their way into the mouths of eager customers thanks to the implementation of SAS Enterprise BI Server, which is helping the Oregon-based gourmet food retailer to manage its marketing activities.

For a lot of people the word "analysis" conjures images of a college professor at a lectern blathering on about some sort of problem that can be solved mathematically.