B&H Adds Analytics to Web Site
B&H implements Coremetrics for data-driven analytics. The specialty camera and video retailer is using the retail-specific report templates to provide merchandising information and visibility into site path analysis. On the merchandising side, B&H can now drill down from product category to item, to determine which marketing channels drove sales of specific items. The Coremetrics system is being integrated with B&H's current Mercado and Cognos BI applications.