Unlocking New Depths of Trade Promotion InsightConsumer brands should start employing artificial intelligence to rethink and enhance their trade promotion activity. VF’s Vans Eyes DTC for Future GrowthThe youth-oriented apparel brand views its direct-to-consumer businesses as both a growth driver and a "strategic enabler." Ripple Street Partners With Curalate on Content Philadelphia-based Curalate is teaming up with Ripple Street, Irvington, New York (formerly House Party Inc.), to make influencer content shoppable. Dinner with Algorithms: Competing in the Amazon Era A former insider explains why brands need a new tech platform to compete in the 'Amazon Era.' Serta Sleeps Easier Online with Tuft & Needle Purchase A deal for the e-commerce upstart will expand Serta Simmons' direct-to-consumer offerings while also creating operational efficiencies. Forever 21 Adds AI-Powered Search, Navigation The fashion chain has debuted "Discover Your Style," artificial intelligence-powered visual search and navigation. Tip of the Spear Technology: DeepNorth Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these in-store shopper analytics tools from DeepNorth. How Deep Learning Supports Growth-Driven Forecasting With shoppers enjoying more choices than ever, consumer goods companies should leverage AI to become more closely aligned with their behavior. Sponsored Report from ai.now: Giving Vision to AI David Dittmann of P&G explains the pain points and opportunities behind leveraging AI for image recognition Leveraging 'Prime Day' Events by Driving Pre-Event Carting Packaged goods companies can capitalize on major online sales events by helping shoppers pre-load their carts with household essentials. First Previous 101 102 103 104 105 Next Last
