Trade Promotion Excellence: It’s Time to Unlock True TPM ValueThe opportunity to sense and respond to ever-changing shopping behavior comes with the challenge of assimilating new technologies into legacy systems. Sponsored Ripple Street and Curalate Partner to Make Influencer Content Shoppable Philadelphia-based Curalate is teaming up with Ripple Street, Irvington, New York, to make influencer content shoppable. Report: Tech Will Drive Future Category Management A new white paper from JDA Software Group outlines the steps and tools needed to modernize the traditional store merchandising process. Nestlé Waters Names New CMO Former cereal marketer Yumi Clevenger-Lee replaces CGT's 2016 "CMO of the Year" Antonio Sciuto in the role. 'Perfect' Customer Loyalty Requires Perfect Data Delivering a perfect customer experience involves solving real-world problems by getting the right data to the right employee at the right time. Avon Appoints Digital Board Officers Benedetto Conversano has joined Avon as chief digital and information technology officer to lead the company's digital strategy. Kroger Launches Its Own Men's Grooming Line The Bromley's For Men line represents the latest effort in the ongoing "Restock Kroger" business initiative. Alexa, Can You Grow My Sales? Voice commerce isn't going to replace screens any time soon, but it may redefine e-commerce as we know it. Here's how brands can prepare. Sponsored Report from ai.now: The Tech Takeover An overview of the thought leadership presented in July at "ai.now," an industry workshop hosted by Fractal Analytics. Catalina Promotes Marta Cyhan to CMO Catalina promoted its head of marketing Marta Cyhan to chief marketing officer. First Previous 101 102 103 104 105 Next Last
