Consumer Analytics

By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency.

Quotient, Mountain View, California, and Southeastern Grocers announced the creation of SEG Media Hub, a platform that gives shoppers more relevant digital ad messages and savings.

Wes Chaar will lead Catalina's global effort to expand and deepen the insights and value of shopper data in driving efficient growth for retailers and brands.

The appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools.

For the first time, HelloFresh meal kits will be available at retail via 600 Giant Food and Stop & Shop locations.

The makeup brand is working to enhance consumer engagement on its redesigned international e-commerce websites.

Going Deeper with the Data: Analytics capabilities have become the lifeblood of engagement

Working Off the Same Page: Companies are inching toward aligned commercial spending across silos