Tarte Cosmetics Tries a Digital MakeoverThe makeup brand is working to enhance consumer engagement on its redesigned international e-commerce websites. KitchenAid Uses AI to Grow Social EngagementThe appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools. HelloFresh Moves into Ahold Supermarkets For the first time, HelloFresh meal kits will be available at retail via 600 Giant Food and Stop & Shop locations. Sales & Marketing Study 2018: Consumer Engagement Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce Sales & Marketing Study 2018: Data & Analytics Going Deeper with the Data: Analytics capabilities have become the lifeblood of engagement Sales & Marketing Study 2018: Trade Promotion Management Working Off the Same Page: Companies are inching toward aligned commercial spending across silos IndoorMedia Joins Nielsen Connected Houston-based IndoorMedia, a nationwide register receipt producer and distributor of receipt-based advertising and promotion programs, has joined the Nielsen Connected Partner Program. Stitch Fix Names Deirdre Findlay CMO The former Google exec will lead all marketing, creative and communications initiatives for the new-age apparel e-tailer. Lilly Pulitzer Revamps Digital Experience The resort wear brand worked with Capgemini’s Lyons Consulting Group to deliver a unified, cross-channel experience for consumers. Brands Need to Step Up in Stores In response to the changing marketplace, brands must take greater ownership of what’s happening with their products in stores. First Previous 106 107 108 109 110 Next Last
