New York-based News America Marketing is using incubating and testing with blockchain technology to modernize how consumers, brands and retailers use incentives.
Del Monte Foods has leveraged Amobee’s sales accelerator tool to pilot programmatic advertising campaigns for its vegetable, fruit/chia and College Inn products.
CGT and sister brand RIS again join forces to examine how consumer goods companies and retailers are building up analytics capabilities to address a changing, consumer-driven world.
Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.
Tom’s of Maine has introduced Whole Care Mouthwash, an all-natural, alcohol-free product that helps fight cavities, strengthen enamel, restore minerals, freshen breath and clean between teeth.
To promote the launch of a limited-edition Glenlivet Code variety, the brand is challenging Scotch lovers to decode the product's composition via Shazam.
