Consumer Analytics

London-based B2B information company Ascential plc has acquired Dublin-based Clavis Insight, an e-commerce insight provider for product manufacturers.

Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics.

Chicago-based Label Insight recently raised $21 million in a Series C funding round.

The hike will increase analytics' share of the marketing budget from about 5.0% to just under 22.0%.

Farm & Oven Snacks recently announced that it is being sold by Amazon – no easy feat for any industry newcomer. So, CGT couldn’t pass up the chance to ask co-founder Mike Senackerib how he did it.

Catalina, St. Petersburg, Florida, has formed a partnership with Chicago-based Label Insight that enables brands with specific product benefits to use precise targeting to reach and convert desired shoppers.

Inmar, Winston-Salem, North Carolina, has acquired Detroit-based Reach-Influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales.

Retailers will need to embrace artificial intelligence if they want to thrive in the emerging "phygital" world.