Consumer Analytics

Inmar, Winston-Salem, North Carolina, has acquired Detroit-based Reach-Influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales.

Catalina, St. Petersburg, Florida, has formed a partnership with Chicago-based Label Insight that enables brands with specific product benefits to use precise targeting to reach and convert desired shoppers.

Retailers will need to embrace artificial intelligence if they want to thrive in the emerging "phygital" world.

Global digital shop Jellyfish is tasked with helping Deckers develop a seamless shopper journey from awareness to conversion and retention.

Overstock hopes the solution will fast-track highly impactful data science projects to help the retailer deliver on its key brand promise.

Albertsons Cos. has inked an agreement with Instacart to expand same-day delivery through the third-party service to 1,800 stores.

Subscription-based sales models are infinitely appealing for consumers. Retailers and brands must adapt their business models to follow suit.

Speedway encouraged shoppers to customize their coffee with a “Your Coffee, Your Way” contest. Speedy Rewards loyalty cardholders entered by sharing their coffee creation on a dedicated web page.