Catalina and Label Insight Form Partnership
Catalina, St. Petersburg, Florida, has formed a partnership with Chicago-based Label Insight that enables brands with specific product benefits to use precise targeting to reach and convert desired shoppers. Label Insight provides the product attributes, such as gluten-free or non-GMO, to enhance the Catalina data set and target shoppers who are currently buying or have shown intent to buy in these emerging categories. Advertisers can now reach the consumers most likely to care about their products more accurately and efficiently. The company is using this enhanced capability to reach specific audience segments through in-store and online digital advertising and promotions.