Consumer Analytics

One in three consumers bypass initial product choices because a competitor has better information! That’s the power of great product content. Based on the actual best practices of global brands, Salsify presents 11 rules for getting accurate, SEO-optimized, competitive, winning product pages.

One in three consumers bypass initial product choices because a competitor has better information! That’s the power of great product content. Based on the actual best practices of global brands, Salsify presents 11 rules for getting accurate, SEO-optimized, competitive, winning product pages.

Pivotstream, a global business intelligence firm that operates in CPG, has strong ties to the wine and spirits industry.

The packaged meat maker has deployed the SmartDrive video-based safety program across its entire DSD fleet of nearly 600 branded refrigerated box trucks.

PR shop's new data tool analyzes online chatter against real world experience.

Longtime Nike veteran Michael Smith will place a special focus on driving global technology solutions in retail, digital, social and analytics.

Nielsen hopes the acquisition will improve its ability to process large datasets while providing access to more proprietary data from advertisers, publishers and retailers.

Increasing needs and declining costs will combine to drive deployment of various shopper-enabling tools.