Consumer Analytics

The packaged meat maker has deployed the SmartDrive video-based safety program across its entire DSD fleet of nearly 600 branded refrigerated box trucks.

PR shop's new data tool analyzes online chatter against real world experience.

Longtime Nike veteran Michael Smith will place a special focus on driving global technology solutions in retail, digital, social and analytics.

Nielsen hopes the acquisition will improve its ability to process large datasets while providing access to more proprietary data from advertisers, publishers and retailers.

Increasing needs and declining costs will combine to drive deployment of various shopper-enabling tools.

Industry thought leader Andy Walter will help plan and build the community for StratConn: Data & Analytics and RCAS 2018.

The athletic wear brand selected a new platform to enhance its cross-channel, personalized marketing capabilities.