Consumer Analytics

With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.

Achieving broad competence in event-driven IT will be a top-three priority for the majority of global enterprise CIOs by 2020, according to Gartner.

The alliance will spawn a joint insights solution called the "Shelf Intelligence Suite."

MachineVantage is a year-old company building artificial intelligence and machine learning solutions to drive product and marketing innovation.

To succeed in the new reality, companies must go beyond traditional strategic planning to a new form of adaptive planning that responds to continuous market change.

CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.

Is analytics keeping pace with data growth?