Consumer Analytics

The 14th annual Summit will bring sales, marketing and IT leaders together to discuss the unique challenges and best practices faced by CG companies in the digital age.

Kellogg Co.'s Bear Naked Custom conducted the first successful integration of IBM’s Chef Watson into a consumer-facing website.

The Kroger Co. recently unveiled its succession plan for group vice president and chief digital officer.

Purina Animal Nutrition LLC expanded its alignment with CRM company Salesforce in an effort to enhance its sales and marketing efforts.

Nielsen and Label Insight, a cloud-based product data refinery platform, announced a strategic alliance to help bring clarity to food, beverage and non-food transparency for the consumer goods industry.

Winston-Salem, NC-based technology company Inmar has inked an agreement to acquire Collective Bias through its Carolina Promotions Services subsidiary.

Sales performance over the Thanksgiving and Black Friday weekend was an online success, according to RetailNext, which also reported a decrease in U.S. store sales.

Ahold Delhaize’s Fresh Formats LLC recently selected Stockholm, Sweden-based Pricer to roll out electronic shelf labels (ESL) for Fresh Formats’ bfresh locations.