Profitero Expands to Japan

Alarice Rajagopal
Senior Editor
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E-commerce analytics company Profitero now offers digital shelf analysis for both global and local brands in Japan.

The company has begun producing FastMovers reports, which rank the best-selling products across key categories on, and also has extended its alliance with global performance management company Nielsen to deliver tailored e-commerce solutions to support the Japanese market.

Profitero is packaging e-commerce insights tailored to the market which, according to A.T. Kearney, is the fourth-largest e-commerce market behind China, the U.S. and the UK. The company recently added Amazon Japan to the Amazon FastMovers report series, which is released monthly to show which products have the best sales performance across key categories.

An increased focus on Japan is also important to Profitero’s strategic alliance with Nielsen, which already offers Profitero’s Digital Shelf 360 product suite to its global brand clients, helping correlate online performance with actual sales data. Despite having the world’s second-highest digital buyer penetration (82%), Japan’s online activity is geared toward local merchants and the country still has one of the lowest cross-border buyer penetration rates in the world, according to eMarketer.