Regardless of ongoing speculation about the death of print media, the 2016 RedPlum Purse String Survey revealed once again that the use of print coupons is strong.
In a digital and omnichannel world, consumers have access to more information than ever before, and consumer goods companies have to keep up with content they need for all of their brands. That is why this month, CGT asks EnterWorks CEO Rick Chavie about creating consumable content through a robust product information management platform.