Consumer Analytics

Brian Kuz brings over 30 years of experience building brands and shaping industry giants in the consumer packaged goods categories.

In a digital and omnichannel world, consumers have access to more information than ever before, and consumer goods companies have to keep up with content they need for all of their brands. That is why this month, CGT asks EnterWorks CEO Rick Chavie about creating consumable content through a robust product information management platform.

The 1st Annual Awards program will recognize 7 best-in-class supplier teams based on their achievements with data analytics in the retail space.

Yahoo! Research partnered with a nationwide retailer to study the effects of online display advertising on both online and in-store purchases.

Combined solutions can provide CGs with a competitive edge through CRM, category and vendor management.

Now, 55 percent of consumers turn to Amazon first when searching for products online, according to new study.

Its main benefits are no vibration, precise temperature control, low noise and sustainability; a wine cooler will be the first application.

For CPGs, these solutions enable deeper data-driven collaboration, as well as the ability to influence consumer purchases, with the intent to increase brand share.