Consumer Analytics

Sometimes to understand the positive, it helps to know the negative, which is why these five were studied at the bottom end of a recent analysis of 40 of the most popular e-commerce sites.

While Amazon excelled in engagement, Target and Nike did a particularly good job of co-creating content.

Everyone creates a plan, thats easy or at least it should be. But if you dont have a good way to measure execution against what was planned, then it is by sheer luck that the plan hits the target.

Consumer goods companies can use the search engine for real-time marketing and competitive advantage.