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Consumer Analytics

  • Bear Naked Creates a Custom Experience

    When Kellogg Co.s brand, Bear Naked, realized that its Food Forward Millennial consumers were looking beyond the cereal aisle for new food experiences also to explore new and different tastes and flavors the company launched Bear Naked Custom Made Granola.

  • Business Value of the IoT

    With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need.

  • 2016 Retail & Consumer Goods Analytics Summit Recap

    Retailers and CG executives learned ways to better leverage advanced analytics and take decisive action to deliver results at the 2016 Retail & Consumer Goods Analytics Summit. Here are some highlights from the event.

  • Nestle, Samsung Collaborate

    Nestle and Samsung announce a research collaboration to explore the potential of nutrition science and digital sensor technologies to provide new insights into healthy living.

  • Nestle Waters Partners to Launch Consumer Engagement Center

    Using the power of Salesforce Marketing Cloud, Nestl Waters North America will leverage its new digital center to understand thousands of brand and topical conversations per month.

  • Research Shows Product Placement, Pricing Key to Sales

    Marketers who analyze how supermarket shoppers navigate a category and make the necessary pricing and merchandising changes could see increased conversion rates. 

  • Unilever Buys Dollar Shave Club

    Unilever has signed an agreement to purchase Dollar Shave Club, which may shake up its competition.

  • E2open Acquires POS Analytics Company Orchestro

    The E2open supply chain operating network adds retail point of sale analytics company to recently acquired demand sensing company Terra Technology.
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